B. B. A. ( Semester - IV ) Examination - 2009
SERVICES MANAGEMENT
(2005 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four out of the remaining.
Q.1) (A) “Services plays an important role in Daily Life.” Discuss. [10]
(B) Discuss difference between ‘Tangible’ and ‘Intangible’ Products. [10]
Q.2) Discuss ‘Insurance Sector’ in detail and enlist its major players in
India. [15]
Q.3) What are the challenges faced by Service Industry in India ? [15]
Q.4) Explain various Equities Services. [15]
Q.5) Write detailed note on Technology Transfer. [15]
Q.6) Write short notes : (Any Three) [15]
(a) Services Marketing Environment
(b) Nature of Demand and Supply in Service Industry
(c) ISO
(d) Demographic Changes
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