B. B. A. ( Semester - IV ) Examination - 2009
Time : 3 Hours] [Max. Marks : 80
(1) Question No. 1 is compulsory.
(2) Attempt any four out of the remaining.
Q.1) (A) “Services plays an important role in Daily Life.” Discuss. 
(B) Discuss difference between ‘Tangible’ and ‘Intangible’ Products. 
Q.2) Discuss ‘Insurance Sector’ in detail and enlist its major players in
Q.3) What are the challenges faced by Service Industry in India ? 
Q.4) Explain various Equities Services. 
Q.5) Write detailed note on Technology Transfer. 
Q.6) Write short notes : (Any Three) 
(a) Services Marketing Environment
(b) Nature of Demand and Supply in Service Industry
(d) Demographic Changes